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Complex ideas and projects need strong communication. We developed this guide to help city-building practitioners write with greater clarity and influence, to build support for their ideas and keep projects moving forward.
In five concise chapters, we share principles, practical techniques, and insights into what makes professional writing persuasive. The guide focuses on strategies that help subject matter experts build credibility and support among decision-makers, colleagues, partners, and the public. Exercises, a realistic practice case, and additional resources provide opportunities to apply the techniques independently or with colleagues.
Complex ideas and projects need strong communication. We developed this guide to help city-building practitioners write with greater clarity and influence, to build support for their ideas and keep projects moving forward.
In five concise chapters, we share principles, practical techniques, and insights into what makes professional writing persuasive. The guide focuses on strategies that help subject matter experts build credibility and support among decision-makers, colleagues, partners, and the public. Exercises, a realistic practice case, and additional resources provide opportunities to apply the techniques independently or with colleagues.